Last week I had the opportunity to be the guest for a webinar about New Product Strategies hosted by Patty Azzarello from the The Azzarello Group – a business leadership consultancy whose focus is to put Strategy into ActionTM – and author of “Rise: 3 Practical Steps to Advancing your Career … and Liking your Life”
The people who attended learned about how companies need to be better at building new products. The basis of the talk was The New Product Economy report that outlines that product lifecycles are shortening and to survive companies need to have a discipline around building new product
Here are some of the highlights from what we covered:
- Why so many new products fail and how to avoid it
- The useful kind of paranoia for a company to have
- Creating a more deliberate process for new products in your company
- How to structure (or unstructure) conversations with customers
- How to mitigate risk as you build out the product
If this sounds interesting, Patty has generously allowed me to provide the podcast for FREE for the next 30 days. Here is the link to the podcast.
In the next few weeks I’ll be posting more details from the talk around topics I know many people/companies are grappling with when it comes to defining and launching new products.